Our Founders: Barry & Carole
Barry & Carole founded Dignity in 1992. Sadly, Carole passed away in February 2014 after suffering from Alzheimer’s disease for over 6 years. Barry, aged 82, who cared for Carole, passed away peacefully in October 2016 after battling pulmonary fibrosis. Despite his illness, Barry continued to help Kevin run Dignity until the very end. It was Barry and Carole’s dedication and love for animals that led them to start Dignity.
The Owner: Kevin
Kevin is Barry & Carole’s son. He began working at Dignity Pet Crematorium in 2001 and shares the same passion for animals as his parents and family. Over the years he has guided Dignity to several national awards for excellence of service and was awarded an Honorary Fellowship of the University of Winchester for the way Dignity is run on an honest and ethical basis. He is also a Director of the Association of Private Pet Cemeteries and Crematoria (APPCC) that strives to set standards and improve the service of pet cemeteries and crematoria in the UK and Europe.
Senior Leadership Team
Zara - Chief Operating Officer
Zara has been with the business since 2016 and supports Kevin with the strategic and financial plans at Dignity. Zara originally wanted to be a vet but with science not being a strong point ended up in finance as a Chartered Accountant. Zara also volunteers as a tax advisor for a charity that supports older people with their tax affairs.
Annie - People Manager
Annie joined us in February 2020. She looks after the day to day running of the office and Client Services team and supports Kevin and Zara with the running of the business. Annie brings a wealth of experience as an Operations Manager from a Hospice background.
Annie has three cats; Toby, Alfie and Lilo who like to keep her busy.
Team Leaders
Beth - Senior Phones Team Leader
Beth has recently been promoted from Phones Team Leader. She has 10 years’ experience in the hospitality and customer service industry.
She is originally from Cornwall and loves the seaside.
Chris - Ashes Team Leader
Chris originally joined our Front of House Team in 2022 and has recently been promoted to Ashes Team Leader. Chris has a great love of all animals and has worked in the pet care industry since 2020. He particularly loves big dogs or little mice, even tarantulas and snakes. He is grateful to be able to provide the care and support for families in need.
Gemma - Drivers Team Leader
Gemma joined Dignity in 2021 as a driver and has recently been promoted to Drivers Team Leader. She loves the variety of people she meets when she is out on the road and feels proud to be able help people in their time of need.
Frazer - Acting Cremations Team Leader
Frazer joined Dignity in 2023 as Acting Cremations Team Leader and will be carrying out a leadership qualification with us. Frazer previously worked as an undertaker but found himself wanting to help families with their loved pets. He is very passionate all all types of animals, especially Spudnik, his cat, and his 23 tarantulas.
Colleague Support Team
Wendy
Wendy joined Dignity in 2020 as a Client Services Advisor and is now a member of the CST. She also provides IT support where needed and enjoys a ‘technical’ challenge. She has a handsome tabby cat called Dodgey, so can empathise with fellow pet owners when, in their time of need, they come to Dignity for help and support.
Kerry
Kerry joined Dignity in 2020 as a Client Services Adviser and is now a member of the CST. Kerry has a lovely little Staffie called Roxy who regularly comes into work with her and gets spoilt by everyone in the office. She also has a cat at home called Molly. Kerry cares passionately about pets and people, and strives to deliver excellent client service. When she’s not at work, Kerry is a singer, performer and a Mum to two beautiful children.
Client Services Team
Emma D
Laura
Charlotte S
Molly M
Sam
Lottie
Chloe
Renaye
Front of House Team
Jordan
Millie
Tracy
Ashes Team
Estelle
Jenny
Darren
Tammy
Andie
Roisin
Steve
Admin, Accounts & Marketing Team
Lynn
Accounts Assistant
Louise
Business Support
Meghan
Social Media & Marketing Assistant
Driving Team
Graham
Michael
Mickey
Cremation Team
Ryan
Tommy
Gardening Team
Maurice
Maurice has helped the family for many years. He can normally be found around the gardens and does a fabulous job of keeping the grounds maintained throughout the year. Maurice has a dog called Jack.
Sue
Sue has been helping Maurice keep the gardens looking their best since 2015.
She enjoys spending time with her family and her Labrador Collie cross Stitch.
Fraser
Fraser has a passionate interest in wildlife and exotic animals, and enjoys spending his time outside and immersed in nature.
He also has a Labrador Collie cross called Masie.
Office Dogs & Cats
Ollie
The real Boss in the office.
Ollie was a street cat in Crete and you’ll often find him wandering around the grounds comforting families. He also loves visiting the team in the office for treats!
Roxy
Hobbies include coming to work with Mummy to see my work family so they can give me lots of cuddles and treats. I will always ask nicely for them. As you can see from my photo I’m very good at getting what I want!
Luther
Luther thinks he’s the boss but is in fact chief snack inspector. Luther doesn’t let his disability hold him back and loves coming to work and being part of the ashes team.
Ralph
Head of Cuddles
Ralph belongs to Laura. He gives great cuddles & loves to offer them around the office on a Saturday. Now that Ralph is an older chap, he spends a lot of time sleeping & is a very loud snorer! Ralph is fascinated by horses & gets very excited when he sees a horse on the TV or out walking.
Lily
Professional People Analyser
Lily likes to attend all important Management meetings and can often be found attending potential employee interviews. She likes to sit at the meeting room table to ensure all personnel are forced to give her at least one stroke before settling down for a much needed nap during important decision making moments.
George
Head of Security
Often found in the garden assisting Housy with all things Equine.
Archie
Laziest of our office dogs, will usually be found lying next to his Mum Tammy, in his bed.
He likes to drown out the office noise with his snoring!
Mia
Chief Hole Digger
Mia will often be found in the gardens, but may occasionally be caught napping in the office with the girls. She would happily sell her soul for cheese.
Get in touch today
Contact a member of our dedicated team for help arranging your pet’s cremation.